At the May 21 IABC Cleveland luncheon, Christina Klenotic, who gets paid to worry about such things, revealed that journalists Google, Facebook and Twitter-search the PR people who call them for placements.
Citing personal experience and data from the Society for New Communications Research, the Dix and Eaton vice president certainly surprised me when she said that nearly half of media members reportedly used social media tools. Klenotic also said that a USA Today reporter “friended” her on Facebook right before she was due to meet him in person.
O’Dwyer’s Kevin McCauley blogged about the Wall Street Journal new guidelines on social media on Monday.
I’m very new to this universe, having been a “reader” and occasional commenter on other people’s blogs, Yahoo! message boards, MyRagan, and a few others. I started a Twitter account today, in fact, after about two weeks of using Facebook. Luddite? No, just a bit concerned about blurring the lines between public and private.
Klenotic uses these tools for work, so I guess I’m not surprised by her decision to share the social media space with friends, family, and whomever. But it’s hard for me to avoid jumping to conclusions about the willful intersection of one’s personal life with the world of work. There is a pattern emerging, here, and it’s not limited to social media’s move from self-indulgent claptrap to essential business tool.
The sphere of the public, especially the state, is reaching more deeply than ever into the private sphere — perhaps that’s desirable, perhaps not; this is not a political blog, so let’s please not go there. I will keep my Facebook profile to friends and family, and maintain my LinkedIn profile for business purposes, along with this blog and my Twitter account.
Somehow, I just can’t get past my aversion to sharing truly personal information with people I don’t know personally. Besides, no one really wants to know anyway, do they?
P.s., Klenotic and Eaton Corporation’s Hillary Spittle will continue the social media discussion at the new Greenhouse Tavern, on E. 4th St. in Cleveland May 28 at 5:30 p.m.