Posts Tagged ‘ragan’

Do we have too many conferences?

Thursday, October 25th, 2012

Basta!  I had a pretty thick queue for speaking engagements this fall: PRSA’s employee communication section conference was scheduled for Sept. 10-11, but got moved to next year due to low registrations. I was planning to sponsor a speaker, introduce a couple of them, and generally boost my PRSA profile and meet some new folks. I decided not to attend the international conference in San Francisco because I was doing #prsaec.

No prob – the IABC Heritage Region Conference beckoned. I sponsored, and wound up facilitating a breakout session and speaking on the end of conference panel. Sweet! Plus, the IABC PRIME Global Strategic Communication & Measurement Conference was coming up Nov. 12-13 in NYC, and I was speaking on internal communication measurement. Now, that one is cancelled too. WTF?

If I were a baseball player, a .333 batting average would get me into the All-Star Game, but 1 for 3 on speaking engagements isn’t very good. Why is this happening?

It sure seems like there are a lot of conferences. IABC’s world shindig is in June (and in NYC ’13), and PRSA’s big dance is in October. Both the big shows alternate regions, but I know that if they’re in California, I typically pass due to time away from the office and expensive airfare. I like the Heritage Region conference (four years in a row) – it’s a great program and is close enough to drive. With both Heritage and PRSA virtually the same weekend (it was pretty interesting when IABC was in Philly and PRSA in DC), and budgets under pressure — maybe trying to do a September and November gig is a bad idea.

The smaller conferences that focus on a specific domain of knowledge or functional area should have a lower nut to crack on attendance – I’d think 75 attendees in NYC or Chicago should be doable. But IABC is also running a conference the first week of December on “strategic communication for executives.” Then there’s Ragan, PRNews, ALI, WOMMA, all the social media gigs…We’re conferring a lot. Maybe we shouldn’t be surprised if some fetes are failing to fill.

The irritating part is booking myself into some things, and therefore missing others — the Conclave on social media standards, for one, and an Institute for PR Measurement Commission meeting, for another.  Plus, I’ve worked on planning several of these conferences, and it’s no picnic. You’d hope that PRSA and IABC would have their act together on how to market these effectively.

What’s the answer?

I have no idea.

 

 

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When they’re not buying what you’re selling…

Thursday, April 21st, 2011

Creative Commons

One harsh reality of social media is that you find out pretty quickly where you stand.  One fairly obvious reality is that the Twitter chat I’ve been working on for a while now — #icchat on internal communications – isn’t exactly setting the world on fire.

This is a little depressing for me, personally. But I shouldn’t be surprised. The truth is, the dearth of participation is traceable to a central problem. Me.

You have to shepherd these things – the most popular and vigorous get a ton of promotional support, and the topic of communication within the enterprise isn’t a social media hotbed.  Nonetheless, we’ve had some great discussions, peaking last fall with about 20 participants and more than 200 tweets. Even the smaller chats have been good, including Thursday’s intimate affair (five of us) where we talked about internal communication outcomes.  (Summary post coming, probably on Friday.)

I am conflicted, however, about whether to continue #icchat.  As I have mentioned, for the past (nearly) two years, I’ve considered social media an experiment, particularly Twitter and blogging. Facebook’s become merely a communication medium, but Twitter’s chat function represents my favorite part of the miniblogging tool.  I like the quick pace, the forced brevity. I like the diversity — #PR20Chat, #KaizenBlog, #MeasurePR, #SoloPR.

But I have to tell you – when one gets paying work, it’s bloody hard to market the chat.  I’ve been fortunate to have pretty steady gigs over the past eight months – both academic and professional. I’ve looked at different days and times to try and hit the best, but it’s been most difficult to get people interested.  I’m disappointed that the organizations – PRSA, IABC – and the commercial groups – Ragan, Melcrum – show not the slightest inclination to participate. I’ve also approached a couple of luminaries in the internal comms space about guesting, but after four or five straight scheduling conflicts, I’d better take the hint.

It is remarkably similar to building a business – it takes a while and takes a lot of effort to market.

To that end, I can’t help but wonder whether to pull the plug on #icchat.  I seem to be doing well at building my business (thanks to some terrific colleagues), am considered a worthy professor and still have a healthy marriage, so perhaps #icchat is odd man out. Gotta think about it some more.  So far, I’m planning to hit it one more time, at least, 19 May at 10 a.m. Eastern Time.

I’m interested in your perspectives.

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Quote-fest on Ragan.com story

Thursday, December 2nd, 2010

Say, while it’s still in the clear, have a look at a story on Ragan.com about jargon, featuring yours truly (and two #ICChat pals, @RJFarr and @Wheati) as the expert(s). http://bit.ly/dTQmJf

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