Posts Tagged ‘F2F’

You are the expert in communication

Monday, July 27th, 2015

Does that headline make you nervous? A lot of corporate communicators (public relations, internal comms, etc.) don’t embrace the full extent of their capabilities. Your organization has internal experts in finance, law, accounting, operations, supply chain, marketing, public relations, etc., but you might not be seen in the way that could be most valuable for your organization.

What sort of impact would improving communication among managers and employees yield? If you seize the mantle of “expert in communication,” you can move into new territory beyond being the tactician, and have great impact on the functioning of your organization.

There is no one better qualified than you to take this on. Your friends in HR may “own” training, but you’re the best judge of the state of communication among managers and employees. You can be the sponsor for improving it.

When I ran the Face2Face Communication Learning Program for Joe Williams Communications, the people who typically brought us in to train their managers were communicators. Companies like John Deere, Lucent, Merck and Prudential had communicators who saw the effort to build communication capability in their companies as crucial, and they made it happen.

Now that I’ve bought the F2F program from Joe, I’m once again beating the drum for a more strategic view of communication that includes this type of training. Sure, I’m a capitalist – but this happens to be intrinsic to my purpose in professional life: To help people and organizations communicate more effectively.

This purpose gets me going every day. It’s a passion — because I see the impact in real terms. Companies that communicate, perform. People who communicate well foster and maintain¬†better relationships with everyone.

I can help people, teaching them these tools, sharing my own experiences and setting an example to others. ¬†Communication can change peoples’ lives for the better, and it starts with someone declaring that more effective communication is something the organization deserves, wants and needs.

Can we start with you?

 

 

Share