Posts Tagged ‘@csledzik’

Social Media Making Inroads Internally

Wednesday, June 22nd, 2011

A festive #ICChat on 16 June raced through the portfolio of social media tools that @GEHealthcare is putting to use for internal communications, thanks to special guest Ilene Rosen, who manages communication technology for the company.

Rosen (@irosen) notes that as a heavily regulated industry, it might seem that user-generated content and tools that promote unfiltered dialogue would be shunned, but not so. GE healthcare remains extremely cautious about external use of such tools, though Rosen helps the comms team employ them both internally and as appropriate, externally. On the internal side, the company uses Blogs, Wikis and discussion forums effectively.

@irosen               I have a great job @gehealthcare. I help our comms ppl match the right techtools to their comms strategy and offer support/training #icchat

@irosen               My background is primarily in intranets, web production and content management #icchat

Rather than using third-party software, Rosen says GE Healthcare uses custom products>

@irosen               Q1: The majority of our tools are “homegrown” vs off the shelf/enterprise. #icchat

Video is increasing in importance for @GEHealthcare:

@irosen               Q1: An internal video platform will be launching within a few weeks as well #icchat

@csledzik @irosen Was video platform a response to having a lot of video content already? Or in anticipation of having a lot more video? #icchat

@irosen               @CommAMMO We generate many videos in Comms but were just hosting them on a server with no ways to measure them @csledzik #icchat

@irosen               We have been cooking the idea for a few years for the videohub and Corporate GE found a great solution that we are all excited about #icchat

Judy Jones, a first-time participant (Thanks!) asked a really good question:

@redjudy Do you find that IT pushes back on your ideas? And if so do you have a method to address their concerns? #icchat

@irosen               @redjudy we have a good relationship w/ IT and value their input as a partner so if they raise an issue, there is a good reason #icchat

@CommAMMO .@irosen @redjudy Big win for us at Goodyear was building rela w/IT, esp CIO-finding comm ground. Many IT issues are similar 2comms #icchat

Relationship-building has always been a critical skill for internal communicators, but it’s never been more important to partner with IT (and HR) than now.  The tools are more sophisticated and dynamic (how hard was it to read a magazine?) – and being a bridge between the technical and editorial could be a career growth strategy all its own.

@irosen               Part of my job is 2 educate people on the tools and empower them- but need 2b realistic, not everyone is comfortable with technology #icchat

@irosen               Blogging is a good example – It is easy for me to blog, but there are ppl who c all the “bells and whistles” etc and freeze up… #icchat

@irosen               @CommAMMO Every tool that is rolled out, we make sure training is available – sometimes by myself and sometimes outside the team #icchat

@irosen               I also maintain a wiki for basic educational/training/how to tips that I encourage my team members to contribute to #icchat

Why use these tools internally?

@irosen               The ultimate goal we want 2 reach is 2 have the same web experience internally as empl have when they go home &boot up their laptops #icchat

@CommAMMO               .@redjudy @irosen can’t say enough how import it is to match work comm tools w/home expectns. New gen of wrkrs won’t have it othwys #icchat

Darn straight. We’re in competition for share of mind.

If blogs, wikis and discussion groups are working, what isn’t?

@JPChurch:        A2: We’ve tried podcasting, but hasn’t really taken off … not sure why. Time? Too many other options? Need more research. #icchat

@irosen               Q2: hmmm….hard to say but if I had to pick one it would be podcasts. Email is still the killer app (no surprise there) #icchat

@jgombita @CommAMMO I’m making an educated guess here, but my guess is “tagging” photos and videos, etc. #icchat

@Wedge #icchat @jgombita I find more people are getting to grips with tagging on the #intranet and those people evagelise!

@csledzik            @jgombita People don’t understand benefits of metadata — they just get frustrated when they can’t find something. #icchat

What about technology to help employees collaborate?

@irosen               We have an internal collaboration tool that has not really taken off – #icchat

@irosen               Techy companies are going be all over collab platforms while we may not be – and that’s ok #icchat

There’s more in the transcript (thanks to www.searchhash.com) that’s well worth reading.  Find it HERE.

Join us 14 July for another edition of #icchat – and follow @commammo on Twitter for info about our special guest, and the time of day of the chat.

Thanks to all participants — @christyseason @johndeeretara @twistina @domcrincoli @chris_pb @allthingsic @ericakei  — and those quoted above.

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Internal Communications Needs the Right Outcomes

Tuesday, April 26th, 2011

Gotta hit the bullseye (creative commons)

Ask a batch of internal communicators what their objectives are and you might get a batch of interesting answers.  My educated guess is that most of the time, they’ll be outputs – do “this” many intranet articles on that business unit, do “that” many issues of the newsletter – or they’ll be hopelessly general – support the benefits rollout, add value to the sales process.

To forestall such time-wasters, in the last #icchat, the Twitter-based discussion on internal communications, we focused on internal comms outcomes.  We surely can describe what happened in the chat as a chat – there were five participants (see my previous post for the musings that this fact prompted) – and we learned a fair amount. Here’s a rundown.

@CommAMMO: The topic today is outcomes — Q1: what do you consider your primary #internalcommunications end-results? #icchat

@csledzik A1: Don’t want to derail the convo by using the word but: engagement. Defined as awareness & alignment w/ org. goals & strategis. #icchat

@BaehrNecessity A1: Have to agree with Chris. Moving the needle on awareness and behavior toward organizational goals. #icchat

That was easy.  Full agreement that both awareness and alignment were critical outcomes. We’re differentiating those sort of outcomes from business results – it’s the outputs-outtakes-outcomes or outputs-outcomes-business results meme.

How do we enact those communication outcomes?

@BaehrNecessity A1: Publishing stories of employees who exemplify ideal behaviors. #icchat

@csledzik @CommAMMO Explaining strategies is a good 1st step! Needs to be current: Qrtly [interviews] of Execs reinforcing msg, noting changes. #icchat

@BaehrNecessity A1: Writing articles that break down co goals one by one, and identifying what employees can do to help co achieve each one. #icchat

@CommAMMO @BaehrNecessity Connecting employee behavior to org goals is often hardest part – esp if in non-revenue area #icchat

@csledzik On that note, pairing bonus programs/merit pay to communication is key. *IF* these programs are structured around goals/objectives. #icchat

Chris makes an important point. We need to be “all-in” with our HR colleagues to make these things stick – for some reason, many companies are reluctant to include communication skills in the portfolio of requirements for managers.  Yet, research shows that many performance issues are a consequence of poor communication.  Communication is a vital part of management.

The second question dealt with one of my major themes – connecting communication outcomes to business results.

@CommAMMO Q2: When planning #internalcommunications, how do you ensure links to business outcomes? (activities/tactics?) #icchat

@BaehrNecessity A2: Create calendar that hilites all goals/strategies & when best to communicate each. Revisit weekly/monthly to stay on track. #icchat

@Adhib A2: First, listen. Your people can tell you what implications there are #icchat

@BaehrNecessity A2: We had story database where submitter had to select related strategy at time of entry. #icchat

@BaehrNecessity A2: We also had regular employee surveys to check on engagement with key issues. #icchat

@CommAMMO @BaehrNecessity Editorial calendars are great – we struggled to keep up with the daily demands, but did lgr series time2time #icchat

@CommAMMO @BaehrNecessity Yah, the key (imo) is laying out a map that includes comms side roads – still heading to objs, but flexible. #icchat

The planning process should include end-clients of your internal comms work. Stakeholders include the leaders running the businesses you support, and their goals/objectives need representation in your process. So, too, do the ordinary employees expected to implement.

@jgombita @CommAMMO A2. Yesterday was informed during #brandchat: Perspective is communication as the overarching idea, tools are marketing/PR.#icchat

This is a very tactical view of our work, and Judy’s depression at having everything lumped together tactically is a drag! Hence, Q3:

@CommAMMO Q3 – how well integrated is your internal comms function with rest of comms? With overall org? #icchat

@csledzik Extremely well. It’s me. 😉 RT @CommAMMO: Q3 – how well integrated is your internal comms function with rest of comms? #icchat

@jgombita @CommAMMO convo started w/ person saying his marketing dept. responsible for all “messaging.” I said not all messaging was marketing #icchat

@CommAMMO @jgombita Seeing more and more orgs where head comm’n officer is “Marketing & Comms>” #icchat

@jgombita @CommAMMO that’s what I thought. But the @iabc research centre team headed up by pal Fraser Likely apparently found otherwise. Yea! #icchat

The ongoing battle between marketing and the rest of us over “control” is so much navel-gazing – many folks are disgusted with the whole process (see our friends at @CommScrum, e.g.) But @BethHarte and the integrated marketing communications people keep pushing the notion forward that marketing is supreme. Even my esteemed colleague at Kent State University, Dr. Bob Batchelor, is a devotee of the concept.

@jgombita @CommAMMO A3. my observation is it depends whether IC ultimately reports to HR or corporate communications. #icchat

@CommAMMO @jgombita @BaehrNecessity big issue w/integration is resource alloc – Media Relations sucks up $$, IntComs left scrabbling #icchat

@jgombita @CommAMMO @BaehrNecessity but “media relations” only a sub-set of #PR. (And media relations usually cheaper than advertising…). #icchat

@evamaierhofer @jgombita cheaper than advertising but the first postition to be cut when it comes to redundancies…isn’t it? #icchat

@jgombita @evamaierhofer not in my experience. More likely senior/strategic PR person cut and a more junior media relations specialist hired. #icchat

@Adhib Comms functions rank in order of potential pain for C-suite: usually customers, IR, PR, emps … got to raise emps up the list #icchat

We didn’t solve the issues, but we surfaced a ton – join us when we meet again, May 19, 10 a.m. North American Eastern Time.  And, weigh in on your “best time” for #icchat – take the poll: http://twtpoll.com/9xlkbq .

 

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