Posts Tagged ‘#connect12 #iabchrconf #iabcprime’

IABC Heritage conference is Oct. 14-16 – See you there!

Thursday, September 27th, 2012

The international conferences for both PRSA and IABC are epic gatherings. I attended several of them, but found the scale rather overwhelming, especially when trying to network. It seems like everyone is hustling to their next session, and there are few opportunities to connect with the same person across the days. That’s why I’m a big fan of the IABC Heritage Region conference – the scale is smaller and the ability to make personal connections better.

Besides, the quality of speakers is outstanding, the social aspects entertaining and this year’s conference is a mere two hours down the road from me in Pittsburgh. No cross-country flights, no rental cars, no tsuris. I’m a sponsor this year, and will have the honor of introducing a couple of speakers.

If you’ve wanted to shoot the breeze a bit on PR, measurement, internal comms, reputation, influence or anything else, come to the conference and find me. Hope to see you there.

Here are just a few of the sessions I’m looking forward to:

Andy Warhol: Marketing the Man and the Museum

Nicholas Chamber, Curator, Andy Warhol Museum

From Campbell’s soup cans to colorful portraits of Marilyn Monroe, Andy Warhol’s pop art celebrates the artistic expression, celebrity culture and ad-centric focus of the 1960s. As a renowned and often controversial artist, Warhol took the world of marketing to its limits in both his professional and personal life. The Andy Warhol Museum, which is the largest museum in the United State dedicated to a single artist, contains an extensive collection of Warhol’s art and archives. This session will take a closer look at Warhol’s early career in the advertising industry and the museum’s marketing efforts to engage with a diverse international audience about the artist’s life and work.

Best Practices in Engaging and Empowering Colleagues Through Social Media

Heather Young, Senior Manager, Corporate and Colleague Communications, Pfizer, Inc.

At the companies who do it best, no one person or department “owns” social media. Instead, they create advocates of their employees and train and empower them to speak on behalf of the company. This unique approach to social media requires hands on community management, policies that protect the company and its employees and a certain bravery and willingness to  accept risk. The payoff is an authentic, two-way, social media conversation that helps to positively shape and influence a company’s reputation. In this session, learn about these lessons through Pfizer’s Think Science Now program.

Setting Quantifiable Objectives: The Key to Proving PR Value

Mark Weiner, CEO, PRIME Research

In every business case – whether the organization is large or small, for-profit or nonprofit, local or global – there is an objective. But the best objectives in the world aren’t good enough if they can’t be measured. Corporate communicators increasingly are being required to provide proof of real value in the programming they plan and implement. An effective public relations program is rooted in research, which is used to set objectives, develop strategy and design tactics then moves through program execution and evaluation. This session will take attendees through a proven process for setting objectives that are measurable as well as address how to communicate with the C-suite about the process.

The New World of Communication: How Social Media, Games and Behavioral Economics Have Rewritten the Rule Book

Adam Wootton, Director of Social Media and Games, Towers Watson

The session will explore the new tools available for communicators to use to engage their audience with a focus on behavioral economics, social media, games and game mechanics. Participants will learn why these new tools are important, their advantages and disadvantages, and how to talk to senior leaders about them. Easy steps to get started for each will be shown along with firsthand practical examples for use.

 

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Connect with me this fall

Monday, July 16th, 2012

There will be three great opportunities this fall to sharpen your professional saw, and to schmooze with me!  Sept. 10-11, I’m at “Connect 12” the PRSA Employee Communication Section conference at NYU in The City. Oct. 14-16, I’m the bronze sponsor for the IABC Heritage Region Conference in Pittsburgh at the Westin. Nov. 12-13, I’m back to New York for the 2012 IABC and PRIME Research Global Strategic Communication and Measurement Conference (where I’ll be speaking as well as schmoozing!)

Each of these conferences will be terrific. The PRSA section conference will be my first; I went to International in Washington, D.C., a couple of years ago, and managed a section dinner which was great fun. I’m looking forward to lower Manhattan and a chance to meet new folks and connect with friends.  The Heritage conference is outstanding – I spoke last year in Detroit, introduced a keynoter two years ago in Philly, and have served on both the sponsorship and speaker committees in the past. It’s always great to connect with IABC peeps!

Two years ago, I spoke at the IABC Communication and Measurement Conference in Seattle, and I’m delighted my friend and Institute for PR Measurement Commission colleague Mark Weiner (CEO of PRIME Research) invited me to participate this year.  Expect a great program at The Yale Club.

Hope to catch you at one – or all of these!

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