Posts Tagged ‘conference’

Returning to normalcy? Recovering from conference mania

Friday, October 23rd, 2009

Make a note. It takes practice to handle two conferences in five days’ time.  Of course, maybe my energy level would have been higher if I’d been speaking at them instead of attending one (live-Tweeting my way through a couple of days), and introducing speakers and serving as sponsorship chair at the other.  Anyone who knows me will aver that I’m a fairly well-smoked ham, so being at the center of attention is exciting for me, rather than exhausting.

But the stress of pressing the flesh, talking to new people, and simultaneously trying to stay engaged in a sudden spate of potential business opportunities turned out to be rather a bit tiring. I also wondered whether the evil humours surrounding new friend Richard Bagnall and his lovely friend Marian might have attempted to seize me, but as it turns out, a couple o’nights of good sleep returned me to fit-as-a-fiddle status. Just ask my students if I lacked energy 22 October in class… Hah!

But now, devoid of excuses, I’m faced again with the ever-growing list of things to do, with ideas for a paper roaming in my head along with the still-warm and previously mentioned business opportunities. Oh, and I do need still to write a final exam and figure out what I need to do when I teach “Face to Face Tactics” at Kent State in the next semester.  I also had slowed the pace of my blogging, owing to the madcap hilarity of the past couple of weeks, but accelerated the Twitter-ing at #iprms09. The social media experiment continues.

So it seems that indeed, I’m finding a bit of normalcy amid the falling leaves and gathering chill.  Providence willing, I’ll soon have a fall more complicated — this time by billable hours.

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PR News Measurement Conference an Interesting Event

Thursday, June 4th, 2009

More to follow on this, but I had the fortune to join Ogilvy’s Michelle Rios and Tim Keefe of JP Morgan Chase Card Services on a panel on internal communication measurement yesterday.

The conference was filled with interesting information and hindered only slightly by fairly large panels that required individuals to spend just a few minutes speaking. Otherwise, it was terrific — I’ll report on a few of my favorite presentations in upcoming posts.

Meanwhile, thanks and kudos to my co-panelists, moderator Courtney Barnes (PR News Editor) and that august publication for putting on a great conference.

Here’s a thumbnail:
Angie Jeffrey — Institute for PR Measurement Commission colleague and VMS research and measurement maven — talked about a new way of looking at advertising effectiveness. Linda Locke of Mastercard showed off some very impressive metrics. Matt Gonring of Gagen MacDonald was his usual inspiring self as he called for integrating engagement metrics and other business data. There’s much more. See you later.

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