Verdict on American Airlines’ Bankruptcy Comms – Good So Far

Courtesy AA.comDuring my putative lunch today (29 Nov) the erstwhile Roula Amire of Ragan.com asked if I’d write a quick post on the bankruptcy communications coming out of AMR Corp., the parent company of American Airlines.  At first I said no, too busy, but as my home office was still captive to contractors, I quickly reconsidered and wrote something (thank you, Panera wi-fi!).

Bop over to read my piece. I’ll tell you this much — given the requirements of lawyers and the, I don’t know, 12 different constituencies they needed to satisfy, I think they did a good job.  I like the Facebook video from AMR’s CEO, and the customer service Twitter stream pointing people to FAQs.

This is another case of “Dirt-sandwich-and-everybody-has-to-take-a-bite.” There’s not much we can do but smile and chew.

 

 

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