A festive #ICChat on 16 June raced through the portfolio of social media tools that @GEHealthcare is putting to use for internal communications, thanks to special guest Ilene Rosen, who manages communication technology for the company.
Rosen (@irosen) notes that as a heavily regulated industry, it might seem that user-generated content and tools that promote unfiltered dialogue would be shunned, but not so. GE healthcare remains extremely cautious about external use of such tools, though Rosen helps the comms team employ them both internally and as appropriate, externally. On the internal side, the company uses Blogs, Wikis and discussion forums effectively.
@irosen I have a great job @gehealthcare. I help our comms ppl match the right techtools to their comms strategy and offer support/training #icchat
@irosen My background is primarily in intranets, web production and content management #icchat
Rather than using third-party software, Rosen says GE Healthcare uses custom products>
@irosen Q1: The majority of our tools are “homegrown” vs off the shelf/enterprise. #icchat
Video is increasing in importance for @GEHealthcare:
@irosen Q1: An internal video platform will be launching within a few weeks as well #icchat
@csledzik @irosen Was video platform a response to having a lot of video content already? Or in anticipation of having a lot more video? #icchat
@irosen @CommAMMO We generate many videos in Comms but were just hosting them on a server with no ways to measure them @csledzik #icchat
@irosen We have been cooking the idea for a few years for the videohub and Corporate GE found a great solution that we are all excited about #icchat
Judy Jones, a first-time participant (Thanks!) asked a really good question:
@redjudy Do you find that IT pushes back on your ideas? And if so do you have a method to address their concerns? #icchat
@irosen @redjudy we have a good relationship w/ IT and value their input as a partner so if they raise an issue, there is a good reason #icchat
@CommAMMO .@irosen @redjudy Big win for us at Goodyear was building rela w/IT, esp CIO-finding comm ground. Many IT issues are similar 2comms #icchat
Relationship-building has always been a critical skill for internal communicators, but it’s never been more important to partner with IT (and HR) than now. The tools are more sophisticated and dynamic (how hard was it to read a magazine?) – and being a bridge between the technical and editorial could be a career growth strategy all its own.
@irosen Part of my job is 2 educate people on the tools and empower them- but need 2b realistic, not everyone is comfortable with technology #icchat
@irosen Blogging is a good example – It is easy for me to blog, but there are ppl who c all the “bells and whistles” etc and freeze up… #icchat
@irosen @CommAMMO Every tool that is rolled out, we make sure training is available – sometimes by myself and sometimes outside the team #icchat
@irosen I also maintain a wiki for basic educational/training/how to tips that I encourage my team members to contribute to #icchat
Why use these tools internally?
@irosen The ultimate goal we want 2 reach is 2 have the same web experience internally as empl have when they go home &boot up their laptops #icchat
@CommAMMO .@redjudy @irosen can’t say enough how import it is to match work comm tools w/home expectns. New gen of wrkrs won’t have it othwys #icchat
Darn straight. We’re in competition for share of mind.
If blogs, wikis and discussion groups are working, what isn’t?
@JPChurch: A2: We’ve tried podcasting, but hasn’t really taken off … not sure why. Time? Too many other options? Need more research. #icchat
@irosen Q2: hmmm….hard to say but if I had to pick one it would be podcasts. Email is still the killer app (no surprise there) #icchat
@jgombita @CommAMMO I’m making an educated guess here, but my guess is “tagging” photos and videos, etc. #icchat
@Wedge #icchat @jgombita I find more people are getting to grips with tagging on the #intranet and those people evagelise!
@csledzik @jgombita People don’t understand benefits of metadata — they just get frustrated when they can’t find something. #icchat
What about technology to help employees collaborate?
@irosen We have an internal collaboration tool that has not really taken off – #icchat
@irosen Techy companies are going be all over collab platforms while we may not be – and that’s ok #icchat
Join us 14 July for another edition of #icchat – and follow @commammo on Twitter for info about our special guest, and the time of day of the chat.
Thanks to all participants — @christyseason @johndeeretara @twistina @domcrincoli @chris_pb @allthingsic @ericakei — and those quoted above.
Tags: @allthingsic, @chris_pb, @ChristySeason, @commammo, @csledzik, @domcrincoli, @ericakei, @irosen, @jgombita, @johnDeereTara, @jpchurch, @rachallen, @redjudy, @veronicabotet, @wedge, communication experts, effective communication, employee, employee communication, engage, internal communication, manager communication, reputation management, Social Media, Twitter