I can’t help but mention that in addition to a rocking good batch of client work that continues apace for at least the next five weeks, and the start of a new semester and its associated teaching responsibilities, I’m again sick.
I caught some sort of dread bug back at the beginning of December. It morphed into a sinus problem, consumed the drugs that save us all from the fate of our ancestors in such matters, but now has turned into yet a different sort of plague. If it were 1850, I, the Esteemed Spouse, and several friends and family members would be hauled out of the neighborhood ala the old man in Monty Python and the Holy Grail (Ring out your dead!!!!)
It’s not fair. I’ve done my sick routine for far too long, and it’s distracted me from matters both prosaic (it’s a new year! I should write something profound about the state of measurement/internal comms/ what have you!) and more important (the US election! Congress! Taxes!)
The secret weapons of 2013, actually, are found in the presentation I’m giving about online influence at the International PR Research Conference. The IPRRC is a fave, it’s academic as all get-out, fraught with Ph.D. students and their profs, and a few practitioners who get treated REALLY WELL. OK, it’s kind of a head trip to publish a paper and present to people whose material I teach in grad classes (Hazelton, Botan, and Smudde, to name a few from past conferences). But it’s also the frickin’ bleeding edge of PR research. More people in the practice should attend, if only to call BS on some of the less practical research (though there’s blessed less of that these days – everyone is pretty interested in what’s actual rather than ideal.)
I just did a lit review and came up with an idea to use qualitative research to help shed some light on online influence. There’s so much total BS out there!!!
The secret weapons aren’t just in my work – I’m an egomaniac, but only a little. It’s on that knife-edge of research that our PR academics are honing. I still feel a bit like the 13-year old sitting at the adults table at Thanksgiving for the first time!
Spend a few bucks, come to Miami in March (a dreadful hardship for any northerner, I know), and drink from the firehose of knowledge. And, find the secret weapons!