Next week, five years of part-time graduate school culminates with my defense of my Master’s thesis, “Beyond Klout®: An exploration of online influence.” This has put me in a somewhat pensive mood, and a number of things are on my mind as I prepare for the defense and graduation from Kent State University.
First, when someone sets a goal, attaining that goal can bring a bit of a let down, an anti-climax. It happened to me when I went to work for Joe Williams Communications, leading the Face2Face Communication Learning program. I’d attended Joe’s Dialogue in the Desert workshop on strategic planning, and had kind of dreamed of working for Joe. it became a reality, and over the course of two-and-a-half years, I worked with about 15 clients, taught communication skills to more than 5,000 managers, facilitated strategic planning workshops and generally learned a ton about myself.
It happened again, when I decided I wanted to lead internal communications for a global company, and joined The Goodyear Tire and Rubber Co. in that role. I supervised the internship program (and what a great internship it was – a year-long, 20-hour per week gig for two students), and got introduced to the great people at Kent State. I left Goodyear and went to National City Corporation, where I realized another ambition — to create a public relations measurement program from the ground up.
I had, for years, had the goal of becoming a teacher in university when my corporate life was through. For that, I knew I needed at least a Master’s degree. As it turned out Kent State had a need, I was available, and they let me come in to teach without one. My first class taught was a graduate class in PR Theory. Over the past five years, I’ve taught that and many other classes both in-person and online. I even created a course — PR Measurement and ROI — that is a smash hit.
I also had goals about writing and speaking, and have published four scholarly papers and presented them at the International PR Research Conference. I speak 4-5 times per year at industry conferences. I’m finishing the thesis.
So, now, comes the realization (G-d willing!) that yet another life goal is on the cusp of being realized: I’ll have a Master’s in Journalism/Mass Communication.
This has made me very thankful this Thankful Thursday. Here’s a short list of people I’m thankful for, who have helped me attain these life ambitions, and who sustain me.
Sandy – my wife. I dedicate my thesis to her in gratitude for her love and faith in me. She has had to put up with my building a business at the same time I take graduate classes and write and present and teach and…You get the picture. Thanks hon.
Then, in alphabetical order:
- Janet Gaydosh, Patty Vossler, Heather Marks, and their husbands, JJ, Jon and Brian, respectively, and Jamie and Lori Owen. Your friendship is the most amazing gift! Thank you.
- Robert T. Gill — Rob was my boss in Seattle at KeyCorp, first as my supervisor when I interned during the management associate program, then as my manager when I became first employee communication manager for Washington, then for the Northwest Region. He taught me about responsibility, dedication, and deadlines, and about what the heck PR is all about. And also about the need for open communication and avoidance of “Reindeer Games,” his phrase for talking trash about your boss. Hard lessons, but essential.
- Dennis Long — Formerly the head of Retail Banking for Key in the Northwest, Dennis taught me humility and the delicate art of asking questions rather than making sweeping pronouncements. It was my first lesson in consulting. A quote from Dennis: “There’s a fine line between confidence and arrogance, and you’re crossing it.” Yipes. Thank you. He’s now the CEO of a bank in Western Washington.
- Bill Sledzik – Professor, colleague, friend. He had faith in me and took a risk to have me teach. He now heads my Thesis Committee, and I am grateful for his wise counsel. I’m also grateful for the quality of student Bill and the Kent PR program produce!
- Joe Williams — Joe, a Fellow of IABC, a pioneer in strategic planning for communicators, a veteran entrepreneur of more than 30 years, is an inspiration. I got to chat with him and his wife, Barbara, last year in Toronto at IABC. He has meant the world to me, not only because of his wisdom and talent, but also because of his imprecation to me: “Trust yourself!!!” It’s a long road to heeding that instruction from the depth of low self-esteem, but I’m finally about there!
There are more, and I could go on, but I’ll stop there. My heart is so full! #ThankfulThursday