I just ran across this list: 61 best social media tools for small business. Good gravy. I know of or have used five (5). This kind of discovery gets repeated frequently at the beautiful World Headquarters of Communication AMMO. What I’m wondering is how in the world anyone keeps track of this stuff.
Yes, I’m aware of outstanding tools like a pen and paper for such matters, but really. Is my deficit attributable to a lack of high-test coffee? I gave up caffeine some time ago, relegating myself to the wilds of what’s the point Coke and Decaf (Letterman: “It’s what they’re drinking in Hell.”)
Or is it a question of not caring enough to take the time? Maybe my cynicism about social media overcomes my professional desire to be The One Who Knows Everything. It could be a suffering from comparisons — I’m not as smart as the cool kids who drop these names like elderly debutantes (True story: She: “You’re from Seattle! You must know the Weyerhaeusers!” Me: “We ran in somewhat different circles.”)
It could also be a deficit of energy — I’m busy with clients and now with research for my thesis and shortly with writing the darn thing and defending it. I also have friends, family, home, cats and books to read, movies to watch and music to play and listen to. I don’t have the energy to “live social,” darn it. I like to sleep and do offline things (see above.)
So Mr. Google (and Mrs.Twitter, Ms. Facebook, Monsieur LinkedIn and the occasional Herr Pinterest) will have to do. I just have to wean myself off the idea that I can be the font of all wisdom in that space. Instead, I’ll keep pushing for quality over quantity, for probity and wisdom over transience and faddism, for support and positivity instead of snark and self-aggrandizement.
How about you?